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What is a digital shelf?<\/h2><\/div>
A digital shelf is composed of third-party ecommerce sites, mobile apps and social media. In other words, a digital shelf is where your products are displayed. It is pretty much any digital channel where your customers can view your brand’s items and click “buy.”<\/p>\n

“A digital shelf is how shoppers discover your products.”<\/em><\/div><\/div>[\/vc_column][vc_column width=”7\/12″][vc_single_image image=”62″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” css=”.vc_custom_1593685726945{padding-top: 0px !important;padding-right: 8% !important;padding-left: 8% !important;background-color: #f7f7f7 !important;}” kswr_row_top_decor_enabled=”false” kswr_row_bottom_decor_enabled=”false”][vc_column width=”5\/12″][vc_single_image image=”63″ img_size=”full”][\/vc_column][vc_column width=”7\/12″]

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In that sense, a digital shelf – like a physical one – is how shoppers discover your products. And just like a physical shelf, you control the appearance of your items.<\/p>\n

The future of retail is palm-sized. As social media consumerism cultivates a growing crop of\u00a0lifestyle fashion brands, these retail entrepreneurs are skipping the brick-and-mortar shops, instead displaying, and selling products exclusively via smartphones and online.<\/div><\/div>